HUSTLE IS INHERITED
Copywriter
The New Balance Bronx 10 Mile gathers runners from all around the world, but for those born and raised in the community it hits different.
What if an active brand like New Balance used this moment to honor the truth of Bronx runners — a group of athletes who know nothing other than going the extra mile.
Because…
Hustle isn’t taught. It’s inherited.
The storytelling vehicle?
Bronx Run clubs, like Boogie Down Bronx Runners, who are empowering runners of all ages to show up for their communities and themselves through sport.
