Men don't struggle to open up. They struggle to find spaces where opening up feels worth doing so.
CLIENT THE LIVES OF MEN
2025
Handwritten notes are becoming a lost art. And so is telling our people what’s on our hearts.
So when we thought about how to get men to express themselves more freely and authentically, the answer felt pretty simple: Give them the tools. Literally. And then show them the way.
Using real images captured in Dominican Republic we designed the Sent With Care card set inspired by the four elements.
Then we put them in the hands of four men whose we knew wouldn’t be afraid to say something they’ve been leaving unsaid.
Cristian Palma
Mick Batyske
Daze Lizardo
Jamiersen Greene
