Hustle Is Inherited

The New York Road Runners Bronx 10 Mile brings runners from all over the world to the heart of the Boogie Down Bronx. For many, it’s a breathtaking course that inspires grit and honors ambition but for those born and raised in the community, it’s a celebration of the tenacious spirit that runs through their veins.

What would it look like for an active sportswear brand to honor the truth of Bronx runners — a group of athletes who know nothing other than going the extra mile.

The storytelling vehicle? Bronx Run Clubs like Boogie Down Bronx Runners who are leading the pack on spreading a culture of health, joy and hustle in the neighborhood.