Life’s most meaningful memories don’t fade, especially when we find a unique way to hold onto them.
In a world where Google Universal Cart poses a risk to brands who have historically created direct relationships with their consumers, we’ll get people back into our stores around the world through “Build A World You Dream Of”. An in-store exclusive opportunity to transform the ideas, memories, and sketches of the LEGO community into unique one-of-a-kind creations.
Strategy: Get everyone back into our stores by turning them into custom design labs.
