el ritmo no se derrite
Copywriter
YETI, known for rugged durability and keeping things ice-cold, has the power to unlock a new way for people to come together, dance, and celebrate — all night long, no compromises.
What if keeping drinks cold was just the beginning of what a YETI cooler could do?
Then, the party would never have to end.
el ritmo no se derrite
Translation: The Rhythm Never Melts
The first-ever 10-day block party powered by a cooler that only gets colder as the rhythm builds, fueled by YETI’s 10-day ice-hold power and the fire of people who never stop dancing across the major Spanish-speaking cities around the world.
