el ritmo no se derrite

Copywriter

YETI, known for rugged durability and keeping things ice-cold, has the power to unlock a new way for people to come together, dance, and celebrate — all night long, no compromises.


What if keeping drinks cold was just the beginning of what a YETI cooler could do?

Then, the party would never have to end. 

el ritmo no se derrite

Translation: The Rhythm Never Melts

The first-ever 10-day block party powered by a cooler that only gets colder as the rhythm builds, fueled by YETI’s 10-day ice-hold power and the fire of people who never stop dancing across the major Spanish-speaking cities around the world.

1 COOLER.

10 Major CITIES.

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